MoneyGuru is the UK’s newest credit comparison site, launching into the marketplace with over 1million visitors in its first year. O was brought on board to place MoneyGuru in the heart of the UK money scene with a PR campaign targeting the national and regional media.
O has since created a content series that sees the Guru providing his wisdom on everything from affording a third Royal Baby to understanding financial jargon and spring cleaning your credit rating. Alongside a consumer relations media campaign, we developed a corporate communications campaign for its parent company Quint, ensuring its reputation is built as an innovative fintech brand. Award-writing has played a key role in achieving this goal, with Quint receiving a Queen’s Award for Innovation and an Amazon Growing Business Award in the same year. Across 2017, Quint and its MoneyGuru brand have appeared in the media 209 times across a range of titles including The Express, The Sun and Yahoo Finance.
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