THE GOALS

From VIP launch parties that bring top fashion, music, media and cultural trendsetters together to celebrate with Dr. Martens, to a network of hand-picked local street style bloggers across the UK as brand ambassadors, we helped Dr. Martens tell its #STANDFORSOMETHING story across the UK and connect with its customers at a local level. Managing press and blogger relations, event support and social media for the regions meant we supported Dr. Martens’ marketing team to connect with customers across the UK. City store launches we have managed have included Belfast, which saw us create a week-long street celebration of Belfast punk and an in-store opening launch party for Northern Ireland’s top fashion, music and cultural trendsetters. The night was tied firmly into Ulster’s roots with local band The Groundlings performing live in store and “the Godfather of Punk” himself, Terri Hooley taking to the decks. We also managed the opening of the Newcastle store, which saw one of the highest levels of launch day sales across Dr. Martens’ network of stores.