THE GOALS

O worked to create the content strategy for the launch of the new lifestyle website which aimed to inspire, educate and engage its target demographic in line with the brand ethos of ‘Make It Yours’. O also supported the brand with lifestyle PR, developing a social media strategy and creating the Make It Yours print magazine. Alongside creating content organically, we collaborated with interior bloggers and lifestyle influencers to compile a spread of beautiful photography, exciting projects and useful how-to guides. As well as exposure across the UK’s top lifestyle and interior bloggers’ channels, O achieved Rust-Oleum products media coverage across lifestyle titles including; Your Home, Homemaker and Grazia magazine.