THE GOALS

Alongside robust and strategic PR planning, our digital content team creates engaging articles for The Cairn Collection blog to showcase the group’s signature hotels in landmark UK locations. We also work with key influential media and bloggers to coordinate reviews and share their experiences with their engaged following. Since working with O, the Cairn Group has featured across national websites such as The Guardian, as well as key regional titles and trade publications. The Group’s bars and restaurants are regularly featured on Chronicle Live – the most read news website in their target patch – as well as within North East lifestyle and food magazines. Throughout 2017, O secured 224 pieces of coverage with a PR value of £1.47m with a reach of 538,018,418.