THE GOALS

In the lead up to the event, our media team worked with the European Tour to ensure a consistent stream of breaking player announcements, whilst local partnerships and PR stunt activity kept our regional media abreast with event news. O secured the support of regional press across the North East and Northumberland, resulting in widespread media coverage across print publications, online and broadcast. The event achieved over 22m social media impressions – the highest ever for the British Masters – with almost 70,000 spectators attending the tournament and £472,552 raised for the official charity Graham Wylie Foundation.