THE GOALS

GBLF is an ambitious and growing firm, with a large but personable team of highly skilled people, so it required a creative communications strategy which encapsulated its unique culture. From this, the ‘Real People, Really Good Lawyers’ integrated PR and Digital campaign was born. With a strong focus on sharing the expertise and personalities of the people behind the business, the campaign has secured extensive regional business and trade coverage, including The Journal’s Monday Interview, a monthly column in The Solicitors’ Journal as well as a variety of people-focused stories and updates on the firm’s numerous CSR achievements. In 2017, the campaign secured over 150 media articles, creating a reach of over 180,000,000. A series of team orientated videos also helped to bring the brand to life, while a new Brand Book communicated the vision and values of the firm internally. A real result for the client!